Once your contact details clearly show where in the world you are, you want to give yourself the best opportunity to be visible. Especially by potentials looking for your services in your area. For example, a primary school website will be looking to rank well for ‘primary school [insert town or city]’ – you can click here to learn more about what other features work well.



This does not mean stuffing your keyword in every sentence as it simply will not appear natural and Google will penalise your website for spam. If your primary keyword is ‘primary school Southampton’, you should look to space it out and vary its use.



Building links from other websites in your neighbourhood, as it were, will create a natural and diverse link profile, as well as generating good exposure to a targeted audience. Featuring on websites that focus on your specific location will only increase your search relevance, therefore placing your website higher up the rankings for localised search terms.