|
Post by arfanho7 on Feb 25, 2024 5:47:26 GMT
They use the omnichannel strategy to help their businesses thrive instead of just survive. Home Depot uses the Internet synergistically with their brick and mortar business to enhance the consumer experience and allow them to dream about and complete bigger projects. Lal There is the potential to use the Internet to make your store more valuable like Home Depot does in letting you plan a project online and then coming into the store to discuss it with someone. The customer and the store employee can work together on a project so it s really about enhancing the value proposition instead of just defending against the threat of the Internet. If you think of the service side of it you have businesses like Ukraine Mobile Number List PetSmart where almost a third of their sales are in services which can t be sold on the Internet. If you need a vet you aren t going to do that over the Internet. Q the Format. Alvarez The other two strategies we describe—Shrink and Transform the Format and Wind. Down—are really about a decision as to whether you think that in the long term the category of goods you are selling can be sold profitably in a brick and mortar store. That s the first decision people need to make if they are being impacted by ecommerce. Shrink and transform works if you have figured out that the categories you sell aren t going away for good—you aren t Barnes Noble. What can you do to revitalize your business You really have to come up with a new format and likely shrink the space.
|
|